Global Business – Lessons From The Road

Business students as well as managers may notice that courses dealing with startups tend not to cover the subject matter needed.

Textbooks often explain theories, and shy away from the reality that entrepreneurs experience.

After more than twenty start-ups in the USA and abroad, these lessons from the road have become a collection. These words of advice have come after two decades of business experience, touching five continents. The nuggets are from real life experience, and often deal with issues not covered elsewhere, such as partner management and vendor management. Many of the lessons from the road will seem controversial; all of them are necessary.

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Marketing and Business Sales Tip – Marketing Video – Business Development Idea For Everyone



Global Business Marketing Where did you learn marketing? Did you take a course? Did you get an MBA? Did you hire an MBA? Did you work for a consumer products company? Marketing Street Fighter reviews how the author learned marketing on the mean streets of New York City. Read the stories about growing up on the streets and how it relates to the field of marketing. Meet Billy Bat, “Blades” Marino and others.

See how the tough streets of Hell’s Kitchen prepared this author for a marketing career. Meet the characters he grew up with….tough guys who were all marketing geniuses (but they didn’t know it). It’s an easy fun read with New York City as a backdrop.

It’s a quick easy read that you won’t be able to put down!